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Herstory: Fierce like Frida

Herstory: Fierce like Frida

Creating our Frida Collection inspired me, like none other.

I have never created a design that made me cry and this one did.  I suppose it's because I am so passionate about Frida.  

Here's why:

Born in 1907, Frida never lived in an era where women were supposed to be successful.  She was disabled due to Polio in her childhood years and when she was 18 she was in a horrific trolley accident where she was impaled in the abdomen area.  During the recovery of the accident, she was bedridden and decided to start painting, a childhood pastime.  Not sure if this is true or not because I have had discussions with likeminded Frida buffs like myself, and studied her in my Spanish Art class in college... but somewhere along the way I was told her father put a mirror above her bed and that's where she started painting herself.

"I paint self-portraits because I am so often alone, because I am the person I know best." -Frida Kahlo

It was in the 1920s that Frida became interested in art and politics and decided to join the communist party.  During this time she met fellow artist and future husband, Diego Rivera.  Although their relationship was rocky, she loved him.  Infidelity led to heartache and even more powerful art pieces by Kahlo. Some of these art pieces showed her life with miscarriages, her rod in her back, her drawn wearing a man's suit, etc.

Personally, another reason I liked Kahlo: her paintings were raw, vulgar and controversial, especially for her time (1907-1954).  The sad part is, one of her very last exhibitions, she was ill and was transported to the exhibit by an ambulance.

In 1954, Frida passed away.  Some say suicide, some say pulmonary embolism, no autopsy was performed.

Her legacy lives on.  She is recognized today as a symbol for feminism, Mexican culture, and an icon in the LGBT community.

Frida's Shoes, uneven from her Polio

"I hope the leaving is joyful; and I hope to never return." -Frida Kahlo

I'm not the only one into spreading the Frida knowledge.

Beyonce as Frida for Halloween

Selma Hayek played Frida in her movie: Frida (2002)


You can now even buy Frida Vans and Makeup Set at Ulta.

Click to Shop Our Exclusive Frida Kahlo Collection

She represents passion, girl power, and an idol, although her art was not highly recognized until the 1970s.  It is through spreading the knowledge of her life and art that we can continue to empower young women to create something amazing, that just might last forever, like Frida's selfies.

Much Love,





PS. Here's some fun photos of our Frida Frida-y Event.  Thank you to all of our customers that participated!

STT employees at the Montgomery Location, Friday July 5th

Sam, our lead associate at the Conroe Location

We celebrated Frida Friday at my house with my 4 year old daughter, Victoria.  She is a fun loving, baby girl boss who loves CoCo, Frida, and anything creative.  I have replicated myself in this girl. <3

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